Italy’s most effortless beach

The beach of Forte dei Marmi is widely regarded as Italy’s most famous and one of the most exclusive in the Mediterranean. What truly sets it apart is its ability to deliver exceptional standards of service while remaining deeply rooted in tradition, preserving a style that is sought-after yet understated.

Each beach club offers the amenities you’d expect anywhere else, but elevates them with thoughtful touches that make time on Forte’s golden shore uniquely pleasurable! Beyond classic umbrellas, you’ll find spacious canopies equipped with every comfort and generously spaced to ensure privacy and discretion. Many establishments also feature both fresh and saltwater pools, ideal on days when the sea is lively, and often host swimming lessons for younger guests. Canoes, pattini (pedalos with oars), and bicycles are commonly available for guests to rent.

Staying connected is effortless, too: beach-wide Wi-Fi allows you to remain online even with your feet in the sand.

For active enthusiasts, Forte’s beach features tennis courts, five-a-side football and beach volleyball facilities, fully equipped fitness areas, and classes ranging from spinning to yoga. A rich program of entertainment and activities for children rounds out the experience.

In short, Forte dei Marmi’s beach delivers everything a guest could wish for – at the highest standards. And yet, the atmosphere today is the same as it always has been. A sense of elegant intimacy that makes you feel as if you’re among family.