The iconic cabanas

The distinctive wooden cabanas of Forte dei Marmi’s beach clubs are true icons of timeless style. While similar changing cabanas appear along many Italian shores, only here are they treated with such care, reverence, and a genuine commitment to preservation.

The wooden cabanas date back to the rise of seaside tourism in the early 1900s, when Forte dei Marmi established itself as an international destination. Perhaps that is why the bond between Forte and these small architectural gems remains so intimate and emotional: they embody a legacy worth preserving, a source of pride. Elsewhere, cabanas have changed materials and shapes over the decades; in Forte dei Marmi, they have remained remarkably faithful to their origins – made entirely of wood, with a veranda, and defined by elegant lines that make them enduring witnesses to a century-old idea of refinement.

While beach clubs continue to evolve, offering ever greater comfort and services, beach cabanas remain a staple. A reassuring presence for anyone who frequents these shores and falls in love with them.

“Yesterday as tomorrow” means staying open to the world and to innovation, while remaining firmly grounded in tradition and carrying its finest qualities forward. In Forte dei Marmi, guests will always find something new and innovative, alongside the comforting certainty of tradition.