Forte’s Market
Italy’s most exclusive open-air boutiques
Widely regarded as Italy’s most beautiful market, the Forte dei Marmi Market has been a must-visit destination for decades, drawing shoppers from Central and Northern Italy. Founded over fifty years ago, it was conceived in deliberate contrast to traditional street markets. In Forte’s piazza, there are no discount bargains; instead, it offers a fun, informal shopping experience for ready-to-wear fashion. The market features a diverse selection of products, including clothing and home décor, all showcasing a strong focus on craftsmanship and quality materials.
The product categories are extremely diverse. Fashion naturally takes center stage: women’s, men’s, and children’s clothing, leather goods, furs, cashmere, footwear from renowned brands, and beachwear. Alongside fashion, visitors will find home linens and décor, ceramics, jewelry, and a selection of local gourmet specialties.
Where and when
Forte’s Market takes place every Wednesday year-round, from 8:00 a.m. to 1:30 p.m. During the warmer months, the experience doubles: every Sunday from Easter through late October.
The setting is always the same and unmistakable: Piazza Marconi, the iconic circular square framed by pine trees, where stalls form a ring around the piazza.
The Wednesday market is the most famous of all, held in every season within the famous circular square of Piazza Marconi and its surrounding pine grove, right in the heart of town. Admired and frequented by thousands of visitors from across Italy each year, it has become a true Forte dei Marmi ritual. Dozens upon dozens of colorful stalls showcase ever-changing selections of elegant pieces, handcrafted objects, refined curiosities, designer items at favorable prices, and exclusive capsule collections available only here – and only in Forte dei Marmi.
ph. Gabriele Ancillotti
ph. Gabriele Ancillotti
ph. Federico Neri
Other markets
Piazza Marconi’s celebrated market is not the only one. During the summer months, a lively weekly market also takes place every Friday in Vittoria Apuana. Particularly beloved by collectors and aficionados is the Antiques Market, held once a month in the gardens of Piazza Dante. Rounding out the market scene are the Wednesday food market in the town center and the Sunday farmers’ market, held in different neighborhoods throughout the year. Below the photo is a complete overview of all locations, dates, and opening hours.
LOCATIONS, DATES, AND OPENING HOURS OF MARKETS IN FORTE DEI MARMI
WEDNESDAY’S MARKETS
The weekly market takes place in Piazza Marconi every Wednesday, year-round, from 8:00 a.m. to 1:30 p.m.
The food market is held in Piazza Donatori di Organi, every Wednesday throughout the year from 8:00 a.m. to 1:30 p.m.
SEASONAL SUNDAY MARKET
The market takes place in Piazza Marconi every Sunday from Easter until the end of October, from 8:00 a.m. to 1:30 p.m.
SEASONAL MARKET IN VITTORIA APUANA
The weekly market is held in Via Mazzini, Vittoria Apuana, from the first Friday of June to the last Friday of September, from 8:00 a.m. to 1:30 p.m.
FARMERS’ MARKET
The Farmers’ Market takes place in the different districts of Forte dei Marmi every Sunday throughout the year, from 8:30 a.m. to 1:00 p.m., according to the following schedule:
- 1st, 3rd, and 5th Sunday of the month: Piazza Donatori di Organi
- 2nd and 4th Sunday of the month: Via Assisi, Vittoria Apuana
ANTIQUES MARKET
The Antiques Market is held in Piazza Dante all year round, on the weekend that includes the second Sunday of the month.
2026 dates:
- March 7-8
- April 11-12
- May 9-10
- June 13-14
- July 11-12
- August 8-9
- September 12-13
- October 10-11
- November 7-8
- December 12-13
For information about the Antiques Market:
Phone +39 0584 280269 - fgatti@comunefdm.it.
